Current:Home > InvestBed Bath & Beyond returns as online only home furnishings brand -Mastery Money Tools
Bed Bath & Beyond returns as online only home furnishings brand
View
Date:2025-04-12 11:51:21
Bed Bath & Beyond, the home goods retailer that closed its remaining stores after filing for bankruptcy in April, relaunched Tuesday as an online-only brand under new owner Overstock.com.
Overstock's website now redirects visitors to BedBathandBeyond.com, where the former big-box retailer is again selling bathroom, bedroom and kitchen-related products. The online store lets customers peruse a larger array of home furnishings and fixes some problems that were afflicting both Overstock and Bed Bath, according to Overstock CEO Jonathan Johnson.
"Overstock has a great business model with a name that does not reflect its focus on home," he said in a statement. "Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing."
Overstock bought Bed Bath & Beyond in June for $21.5 million during a bankruptcy court-supervised auction. The purchase didn't include Bed Bath & Beyond's remaining brick-and-mortar stores, which closed earlier this summer.
The revived Bed Bath & Beyond also said it has reinstated points that shoppers had earned under the company's former loyalty program and refreshed the store's mobile app.
Overstock can use whatever bump in its business Bed Bath & Beyond can give it. Johnson told analysts during an earnings call last week that Overstock's active customer and order frequency fell 29% to $4.6 million during the second quarter compared to the year-ago period.
"We expect that over time, the relaunch of Bed Bath & Beyond brand, growing mobile app adoption and enhanced loyalty offerings will help improve this metric," he told analysts.
Bed Bath & Beyond failed amid a wave of retail bankruptcies in recent years as the economy slowed and Americans became less willing to spend. Cineworld Group (the parent company of Regal Cinema), Party City and Vice Media are just a handful of brands on a longer list of Chapter 11 filings so far this year. Tuesday Morning and Revlon went bankrupt last year.
Bed Bath & Beyond opened as a privately held business in 1971 and went public in 1992. As the U.S. economy boomed, the company had a 15-year run of earnings that met or beat Wall Street expectations. But its momentum slowed with the explosion of online shopping. Before filing for bankruptcy, Bed Bath and its children's focused store, Buy Buy Baby, had experienced years of declining sales.
After changing its website name, the Overstock brand will quietly dissolve over time, company officials said.
Johnson told the Associated Press that the rebrand was necessary because Overstock still confuses some customers and suppliers who believe it is a liquidator, which is how the company got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, doing away with items like clothing and jewelry.
Bed Bath & Beyond's relaunch comes nearly a month after the company made a similar move in Canada. Johnson told the AP that the company has added roughly 600,000 new products since last month.
—The Associated Press contributed to this report.
- In:
- Bed Bath & Beyond
Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports.
TwitterveryGood! (4556)
Related
- Former Syrian official arrested in California who oversaw prison charged with torture
- Tens of thousands of protesters demanding a restoration of Nepal’s monarchy clash with police
- Stock market today: Asian shares are mixed, with markets in Japan and US closed for holidays
- Amazon's Black Friday game will be experience unlike what NFL fans have seen before
- Louvre will undergo expansion and restoration project, Macron says
- Search resumes for the missing after landslide leaves 3 dead in Alaska fishing community
- 'SNL' trio Please Don't Destroy on why 'Foggy Mountain' is the perfect Thanksgiving movie
- No crime in death of 9-year-old girl struck by Tucson school gate, sheriff says
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- El Nino-worsened flooding has Somalia in a state of emergency. Residents of one town are desperate
Ranking
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- AP Week in Pictures: Asia
- Sunak is under pressure to act as the UK’s net migration figures for 2022 hit a record high
- Ms. Rachel announces toy line in the works, asking families everywhere: 'What should we make?'
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- How Patrick Mahomes, Martha Stewart and More Stars Celebrated Thanksgiving 2023
- The White Lotus' Meghann Fahy and Leo Woodall Finally Confirm Romance With a Kiss
- Incumbent Salt Lake City Mayor Erin Mendenhall wins bid for second term
Recommendation
Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
Shadowy Hamas leader in Gaza is at top of Israel’s hit list after last month’s deadly attack
Search resumes for the missing after landslide leaves 3 dead in Alaska fishing community
Cuba Gooding Jr. sued for sexual assault, battery in two new lawsuits by former accusers
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
The EU Parliament Calls For Fossil Fuel Phase Out Ahead of COP28
Physicians, clinic ask judge to block enforcement of part of a North Dakota abortion law
Wife, alleged lover arrested in stabbing death of her husband in case involving texts, video and a Selena Gomez song